INTELLECTUAL PROPERTY FOR CONTENT CREATORS

Intellectual property (IP) is important in all professions that need creativity, particularly those that are emerging in the digital environment. The influencer marketing sector is predicted to be worth $15 billion by the end of 2022, thanks to the rapid rise in the popularity of content creators and promoters on the internet. At the moment, it amounts to around 15% of all advertising revenue spent globally.

Understanding the Essentials of Intellectual Property Rights (IPRs)

Any person who contributes information to any type of media in a specific context is referred to as a content creator. The act of creating content or information can take place on any digital platform, such as a personal blog or a social media site such as Twitter, Facebook, Instagram, or YouTube. To protect such creativity from unlawful use, it is necessary to seek protection under IP law. The unique authority to duplicate and distribute the work, as well as supervise and regulate how it is used by others, is granted by the IP vested in a subject matter.

We can demarcate IP as follows to broadly categorize rights and comprehend each category:

  • Copyright is a sort of intellectual property that protects original creative works including images, videos, writings, and cinematographic films, among other things. Copyright is particularly important in the context of content creators since they must acquire permission before using other people’s creative efforts. In some cases, everything available on the internet may not be covered by copyright and may require the acquisition of a license.
  • Trademarks are used to distinguish one’s goods and services from those of others by identifying, classifying, and indicating their origins. Before exhibiting a trademark on their social media accounts, creators must get the owner’s permission.
  • The online identity of an entity or a business is referred to as a domain name. Trademarks can even be registered for domain names. Once a trademark is registered, the owner gets all of the legal rights that come with any other trademark. As a result, it is critical to never infringe on the domain name of another company or person to disseminate or promote one’s label.

It is critical to be aware of the rights that may be vested through the said category of rights to avoid becoming embroiled in legal battles while employing IP assets that have been reserved by others. Apart from the aforementioned reasons, it is also vital for content creators to arm themselves with IP in addition to just keeping an eye out for works created by IP holders. Let’s look at the Intellectual Property Rights (IPRs) for content providers in this setting.

Why Understand & Invest in IP At All?

As previously stated, IP allows for the restriction and control of any unlawful use. In addition, IP aids in the following areas:

  1. IP aids in the differentiation of one’s business from those of competitors through legal safety nets and protections.
  2. It guards against direct and indirect copying of a company’s branding and marketing strategies.
  3. Through IP, a company’s legal transactions, such as partnerships and loans, can be kept confidential.
  4. It allows a company’s identity and assets to be protected from being misappropriated by others who manufacture counterfeits or pirated versions of the originals.

Checklist for Content Creators

  • Awareness of social media: When a content producer creates an account on a social media platform, he or she must agree to specific contractual duties outlined in the portal’s terms and conditions. When a content creator joins Facebook, Instagram, or Twitter, for example, the social media platform is granted permission to handle the creator’s data. As a result, it is vital to read the contract and disclaimers, which are frequently overlooked.
  • Public Disclaimer of Your Rights: While using a particular social media platform, the content creator must inform the public that the work, while published and made available to the public, is the creator’s intellectual property. As a result, it is recommended that the symbol be placed in a prominent location where the publication is done, together with the name and date of creation.
  • Using Watermarks & Adjusting Resolutions: When sharing photographs, using digital watermarks with the creator’s handle as a trademark or trade name is a fantastic option. Lowering the resolution of images and films can also be useful if a creator desires to limit the breadth of infringement and illicit copying. Lower resolution implies there is a limited scope of modifying and using it as a derivative work, therefore infringers will be kept at bay.
  • Awareness about Creative Commons Licenses: Creative Commons is a non-profit organization based in the United States that provides free legal instruments to protect and facilitate the distribution and reproduction of information and ideas. These tools contribute to the standardization of content consumption and distribution on the internet. Affiliates of Creative Commons guarantee that all users are aware of the work and impact of these licenses.

Conclusion

Content creation is a valuable profession, and as a material creator’s validity is based solely on the content, it is accepted that all types of creative content must be protected from imitators and illegal duplication. The typical IP approach is available; but, where cost and strategy allow, an alternative licensing path may be used. It all depends on the breadth and scope of a piece of content’s utilization, as well as the long-term strategy for leveraging one’s assets. As a result, all content creators must have a thorough awareness of the IPRs and licenses that govern the digital environment.

HOW TO HANDLE CUSTOMER COMPLAINTS ON YOUR PRODUCT OR SERVICE?

Your clients are your company’s lifeblood.Your business would never develop if they didn’t approve of it, which is why customer service is so critical.People are becoming more vocal about their experiences with businesses — whether good or negative – than ever before, due to the internet and social media.Unfortunately, customer-centric firms will receive a consumer complaint at some point, regardless of how well they serve their customers or how effectively they manage their organization.

Given that only one out of every 26 disgruntled customers complains to the company, and that an unhappy customer will tell roughly 15 people about their unpleasant experience, you’ve probably already lost some revenue due to angry consumers without even realizing it.

Nobody enjoys dealing with consumer complaints, but they may also be an opportunity for you and your company to shine. This is your chance to develop a consumer that will be happy and loyal for the rest of their lives. Although providing excellent customer service should always be a priority, if you do receive a client complaint, here are ten recommendations on how to address it.

  1. Stay Calm

Even if it’s difficult, you must remain calm when dealing with a consumer complaint. This can be difficult, especially since your company is likely a source of great pride for you. However, don’t take the complaint personally; it isn’t a smear campaign. A consumer complaint will frequently reveal an area in your organization where you might improve. Furthermore, getting irritated, losing your cool, or yelling at a customer is never a good thing. If you tackle the challenge with a calm mindset, you’ll be more likely to make good progress and meet your customer’s needs.

  1. Listen

When a customer comes to you with a complaint, it usually implies they want to be heard. Even if your concern appears insignificant to you, it is obvious to them that it is important to them since they have taken the effort to contact you. People do occasionally complain just because they are having a bad day, but keep in mind that we all have bad days, and you never know what is going on in their lives.

When it comes to your customers, active listening tactics can and should be applied all of the time. Don’t assume you know what the consumer wants or needs, and don’t dismiss their concerns as insignificant. Pay attention to what they’re saying and hear them out. Frustrated people may find it difficult to convey their problems or what they require from you to make them happy. Allowing your customer to speak will allow him or her to relax. Listening to your consumers and allowing them to vent can often fix a problem.

  1. Be Kind

Most of the time, remaining courteous and sympathetic can help to defuse anger and irritation. You can inform your consumer right away that you appreciate them reaching out to you about their issues and that you want to know how they’re feeling. From the start, a comment like this shows your consumer that you genuinely care and are willing to listen. You’re well on your way to finding a reasonable settlement to a client’s issue when they realize you care.

  1. Acknowledge the Issue

After you’ve listened to them out, acknowledge the issue and reiterate it to them. Paraphrasing what your consumer has stated and saying it back to them shows that you have listened and that you are aware of the issue. Recognizing the issue does not imply that you agree with the customer’s point of view; rather, it indicates that you understand and appreciate their viewpoint. You can say things like, “I appreciate this must be quite annoying for you,” or “If I understand you correctly…” before paraphrasing the issue.

  1. Apologies and Thank Them

Although it will be difficult, swallowing your ego and apologizing for your customer’s bad experience will put you miles ahead of the competition. Apologizing, like acknowledging, does not imply that you agree with the consumer or that you accept responsibility.

Thanking your consumer for reaching out with their problem may seem paradoxical, but it will demonstrate that you’re always looking for ways to improve your company. It demonstrates that you understand their perspective and are prepared to help them solve their situation.

  1. Ask Question

After you’ve listened to your customer’s complaint and given him or her time to cool down, it’s your responsibility to take the initiative and get all of the information. Now is the moment to begin asking questions for clarification calmly. Begin a true dialogue with your customer. You’ll have gained your customer’s trust by being courteous, listening, acknowledging, and apologizing.

It is critical, however, that you do not ask questions that have previously been answered by your consumer. Making someone repeat themselves can exacerbate emotions and give the impression that you weren’t paying attention in the first place.

  1. Make It Speedy

Once you’ve gathered all of the data you’ll need, it’s time to come up with a solution that will please everyone, including your consumer. Your consumer will be happier and you will be able to breathe a sigh of relief if you can discover a sensible solution that everyone can agree on quickly.

It’s critical to be adaptable in this situation. While it’s critical to adhere to your company’s regulations and guidelines, it’s equally critical to be able to go above and beyond for your consumers. Never propose a solution that you are unable to implement, as this will just set you back. Perhaps a small gift card or a discount on future purchases will be enough to calm things down. You might also offer to replace the item for free or upgrade their membership or purchase in the future.

Allow your employee’s ample discretion to make decisions on their own when trying to discover a solution. Passing an angry customer up a chain of command may exacerbate the problem, therefore it’s best to avoid it wherever feasible.

  1. Document their responses

Complaints frequently contain unspoken suggestions for improving your product or service. Keeping track of them might help you spot weaknesses, difficulties, and patterns. It could be a product flaw that has to be addressed right away. Perhaps it’s a complaint about a specific campaign that your marketing department can investigate. In any case, keep track of any consumer complaints about future references.

You can bring up the concerns in monthly and annual meetings to get ideas on how to deal with the problem now that they’ve been documented.

  1. Follow Up

Following up with your irate customer after you’ve found a solution for them may be the last thing on your mind, but after all that hard work, it’s the icing on the cake for them. It lets them know that their issues are on your mind, and it’s another method of demonstrating your attention.

Apologize once more and confirm that you’ve taken care of everything they required during this follow-up. If the consumer is satisfied at this point, there’s a strong chance they’ll use your services again, and they’ll tell their friends and family about you and how great your customer service is.

  1. Come out from behind the screen

Just because the internet has made it easier to give virtual customer support doesn’t mean you should constantly connect with customers through live chat or email. If you provide a service, such as a site building, copywriting, or social media consulting, having a video conversation with your consumers can be beneficial.

Although video conferencing might not have the same impact as face-to-face interaction, it still allows you to express emotions and nonverbal indications. This is a wonderful method to demonstrate that you truly want to assist and resolve the issue that led to the complaint.

With video conferencing programs like Zoom or Skype, you can simply put a face to a communication.

How to handle customer complaints the right way?

Some individuals will dislike what you create. That’s how much it costs to ship something out into the world. There’s a good probability you’ll have polarising reactions to your product if it’s excellent enough.

However, by planning ahead of time, maintaining optimal positivity ratios, and framing feedback as transient, particular, and external, you may empower yourself with strategies to deal with negative feedback and turn it into devoted consumers.

Guide To Selecting a Business Location In The Philippines For 2022

For a committed entrepreneur, starting a business in the Philippines is exhilarating. Choosing the perfect location for a business in the Philippines, on the other hand, might be difficult. As a result, we’ll be asking some of the most pressing questions about strategic business sites in the Philippines, as well as aspects to consider when selecting a business location in the Philippines, today.

Consider the following factors while choosing a business location in the Philippines:

  1. Business Security: When picking a business location in the Philippines, the first thing to consider is the property’s security. This location is most likely where your assets and business equipment are kept. As a result, it is critical to ensure the safety of both the workers and the equipment. Security is often included in business parks, which may be a huge plus.
  2. Location Utility Bills: Another consideration while selecting a business location in the Philippines is the cost of utility bills. According to a poll issued last year, the Philippines is Asia’s second most costly country for electricity expenses! Even if these rates have just been lowered, utility bills can quickly pile up. As a result, analyzing utility prices is critical while selecting a business location.
  3. Business Requirements And Laws: Some rules and criteria vary based on the type of business you operate and the area you choose. Naturally, this varies by industry, but it is still a significant factor to consider when selecting a business site in the United States.
  4. Business Accessibility: Assume that a large portion of your traffic is generated by foot activity. In that situation, choosing a highly accessible business location is one of the most significant elements to consider when deciding on the finest location for your company in the Philippines. Accessibility, on the other hand, typically comes at a premium cost, so keep that in mind when renting or buying a company location.
  5. Costs And Fees: Costs and fees include your building’s basic costs as well as any additional fees such as Internet or insurance. Naturally, this may vary based on the sort of structure and the terms of your agreement. Remember that in business, you must constantly be willing to negotiate. Entrepreneurs will profit from weighing the benefits and drawbacks of the site, as well as the associated expenditures.
  6. Special Business Needs: Does your company have a one-of-a-kind requirement? For example, if you want to open a water station in the Philippines, you’ll need high-quality equipment and water sources… A traditional site might not be ideal for your company. As a result, while considering the elements to consider when deciding on a business location in the Philippines, this is one to think about.
  7. Parking For Your Customers, Clients, And Employees: As previously stated, accessibility is a critical consideration when deciding where to locate your business in the Philippines. For your employees, clients, and consumers, parking can be extremely advantageous. The latter is the most crucial. Customers may quit visiting your business if they find it difficult to get there. One possibility for overcoming accessibility issues is parking.
  8. Future Expansion And Growth: As your industry changes, so will your company. You may find yourself expanding and growing, but why is this significant when deciding where to locate your company in the Philippines? Because firms must change to survive. If you have a large client who wants to use your services, for example, you may need to hire ten people to keep up with the demand.
  9. Local Competition: Local competition can be quite beneficial, and psychology supports this economic decision. This is why, for example, many fast-food outlets open up near one another. However, if the competitor is giving something more value or superior to the customer, close competition can have a negative impact. As a result, this is something to think about when deciding where to set up shop in the Philippines.

In the Philippines, where is the best place to start a business?

The Mindanao region, particularly the Davao region, is one of the greatest places in the Philippines to establish a business. This is because the cost of doing business is lower in this location, but the Davao region also has a lot of chances and facilities for new firms.

Focusing on the business itself, the greatest place to start a business in the Philippines will be determined by the type of business, industry, and total magnitude of the company. Depending on where you go, these elements may be slightly simpler or more difficult.

Let’s look at an outsourcing center as an example. Cebu City and Metropolitan Manila are two excellent places to launch an outsourcing firm in the Philippines, as both have numerous offices and trained personnel. Even with these advantages, entrepreneurs must weigh the downsides, such as higher rates and expenses.

A modest real estate start-up is an additional example. You may discover that starting a business in Manila is too expensive and that there is a lot of competition. Iloilo City, on the other hand, has a lot of new construction, which means less competition and a cheaper overall company cost.

As a result, while different parts of the Philippines offer slightly different business prospects, the optimal location for your business in the Philippines will be determined by the type of business you are launching. Every place will have its own set of advantages and disadvantages. An entrepreneur must make sure that the benefits of doing business in the Philippines exceed the negatives.

Philippines Business Strategic Locations

In the Philippines, strategic sites can be critical to a company’s success. Furthermore, in many highly competitive industries, acquiring a strategic advantage might be critical, so how can a firm in the Philippines find a strategic location?

Choosing a strategic business location in the Philippines varies based on the type of company you start. A tattoo parlor, for example, will be in a different strategic position than a children’s shoe store. And it all boils down to the clientele of the company.

When looking for the finest location for a small business in the Philippines, here are some questions to ask yourself about your potential consumer.

  • Is it possible for my customers to see my business as they drive by?
  • Is My Location Attractive and Warm?
  • What can I do to improve the customer experience at my location?
  • What Other Stores Are Customers Interested in Visiting?
  • What are the locations of my customers?
  • Where Can You Find A Lot Of Foot Traffic?
  • Why are my customers congregating in this area?

These questions will assist you in determining strategic locations for your company as well as strategic steps to increase awareness.

To put it another way, picking a site that is the most accessible and visible to your consumers is frequently the best choice. Customers are less likely to complete an action if there are more obstacles in their way (such as walking through your doors).

A coffee shop that opened adjacent to a contact center was one example I saw this week. A protein restaurant close to a gym is another example. Both of these businesses select key sites for their prospective consumers. Naturally, every selection includes advantages and disadvantages, which is why business owners should investigate the optimal location.

In the Philippines, the best location for a small business

The expense of launching a small business in the Philippines is one of the most significant obstacles. In the Philippines, registering a business can be expensive; expenditures, equipment, and other business fees can quickly add up. As a result, one of the most significant obstacles facing small enterprises in the Philippines is obtaining startup funding.

As a result, while deciding on the ideal location for a small business in the Philippines, it’s frequently a good idea to go with the most cost-effective option. When looking for a business location in the Philippines, this can be a challenging balancing act.

However, depending on the type of business you run, you have a variety of possibilities. If you’re starting an outsourcing center, for example, you may link up with other firms to rent an office together to save money. Working from home is another option for lowering costs.

When it comes to picking a strategic company site in the Philippines, there are numerous advantages and disadvantages to consider.

Thoughts On Choosing A Philippine Business Location

There are various things to consider while picking a business location in the Philippines, as we discovered before. Some of these categories are more significant than others to businesses. If you’re a tiny business, for example, you might discover that cost is one of the most important considerations. If you run a huge company, on the other hand, security may be one of the most important factors to consider.

As a result, you should jot down the most troublesome place for you and your company. There is a solution for every difficulty. The most crucial task is to solve the problem of business location. Naturally, in business, solving one problem might lead to another, and here is where your entrepreneurial skills can come in handy.

A company location in a different area may be less expensive, but it will have less traffic. As a result, you’ve solved one problem, but you’ve created a new one: less traffic. As a result, after considering the facts and data, you may determine that it is more beneficial for your firm to be placed in a more expensive structure.

How To Create a Social Media Policy For Your Business

Is it possible to terminate an employee for making work-related posts on social media? What if the posts aren’t even connected to your job? Are they protected speech, or are employers that want to preserve their brand free to use them?  

“It depends,” is the response to all of those inquiries. That’s why you don’t have to look hard to discover examples of employees being dismissed or businesses being boycotted for making rash statements.  

On social media, decisions are often made quickly and harshly. During the May protests in Minneapolis, the owner of a small literary agency tweeted about looting in her area. Within 48 hours, all of her agents had resigned, bringing with them many of their clients.  

It’s no surprise that employees and employers are unsure about their rights to post, criticize, or control social media posts. Crossing a busy crossroads without traffic lights or lane markings can be likened to crossing a busy intersection with no lane markers to guide you.  

This free-for-all is made more manageable by social media policy. Learn how to draught a social media policy that protects employees’ rights, promotes best practices, and reflects your company’s unique vision and values.  

WHAT IS A SOCIAL MEDIA POLICY?  

A social media policy is a collection of rules that employees and other business representatives must follow when using social media. It comprises both official company media and personal profiles of employees. You have more control over employee content published on business time and through your platforms.  

WHAT TO INCLUDE IN A SOCIAL MEDIA POLICY?  

These eight critical areas should be addressed in your social media policy.  

  1. Guidelines for business-owned media  

Your policy should spell out how to manage your business social media outlets, including how to:  

  1. Limit access to authorized users,  
  2. enforce brand guidelines, establish security protocols,  
  3. provide guidelines for posting and reacting to comments, and  
  4. create mechanisms for comments that should be escalated for a higher-level response should be outlined in your policy.  
  5. Business brand and values  

Your policy’s language and the presentation should ideally reflect your brand. It should also include the following:  

  1. Include a link to your brand rules in their entirety.  
  2. Remind employees that they are important brand ambassadors and that their online remarks reflect poorly on your organization.  
  3. Connect those principles to your expectations for posts about your organization, co-workers, customers, competitors, and public personalities on social media.  
  4. Give specific examples of off-brand language or behavior.  
  5. Provide direction to employees who discuss the brand in public venues. Employees at Adidas, for example, are encouraged to send a link to their Social & Environmental Affairs Department rather than posting comments defending the brand.  
  6. Ownership  

Employees should be truthful and take responsibility for their statements if they are told to:  

  1. Encourage employees to be upfront and accept responsibility for their opinions by requiring them to declare their employment status when blogging about the company.  
  2. Employees must mention that their ideas are their own and do not necessarily reflect the company.  
  3. Confidentiality and security  

Protecting sensitive information is another role of your social media policy. Employees should be required to:  

  1. Keep trade secrets, company strategy, financial information, client data, and other confidential information off the internet.  
  2. Keep co-workers’ information private to protect them.  
  3. Maintain sufficient data security for firm finances.  
  4. Defamatory or offensive content  

Your social media policy should explicitly define what forms of expression are prohibited, such as:  

  1. Offensive content, such as slurs based on race, ethnicity, sexuality, religion, or disability.  
  2. Harassment of co-workers is a problem.  
  3. Content that demonstrates or encourages illegal activity.  
  4. Defamatory remarks about the company, its competitors, employees, or other people.  
  5. Protected speech  

You may choose to include a section highlighting protected speech, as described above under legal safeguards, or you may decide that it is adequately covered elsewhere and omit it.  

  1. Consequences  

Violations should have repercussions, according to your policy. Simple blunders can be remedied by speaking with HR and requesting that the offending post be removed. Other infractions may result in a warning, while others may result in immediate dismissal.  

  1. Questions  

Include a dedicated email address, human resources point person, or a chat group for employees to go to if they have issues concerning social media. Check to see if your HR software can assist you in keeping everything connected to your social media policy in one location.  

HOW TO CREATE A SOCIAL MEDIA POLICY FOR YOUR BUSINESS  

Follow these steps to create a policy that serves your needs:  

  • Assemble a team that includes essential stakeholders such as communications, marketing, sales, and HR.  
  • Have team members go online and look for sample policies to discuss what you like and don’t like.  
  • Write in a straightforward manner that fits your brand.  
  • Use examples to demonstrate important topics.  
  • Consult a lawyer about your coverage.  
  • Publish your policy in your employee handbook and on your company’s intranet.  
  • Review your policy regularly to keep up with the ever-changing social media landscape.  
  • Introduce your policies with a brown bag lunch or other types of training to ensure that queries are answered.  

LEAD THE WAY  

Your social media policy is the lighting and lane markers that keep traffic flowing without incident on the freeway that runs through the heart of your brand.  

Employees who advocate your brand, consumers who engage with it, and public infrastructure that promotes who you are and what you stand for are all advantages for brands that keep ahead of the social flow.  

Understanding the Intersection of Traditional Intellectual Property Rights and Open Access Initiatives

Why would one choose to protect intellectual property (IP) from which one could potentially profit over making it freely available? Are there any types of IP that should be more widely available? These are complex questions that are still being explored and debated as our innovation economy and information sharing capacity evolve at a rapid pace.

Traditional IP Rights

Traditional intellectual property rights are granted for mental creations such as inventions and artistic works. These rights, which are mostly found in the form of patents, copyrights, trademarks, and trade secrets, are supported by a legal framework that grants the owner a limited monopoly over a specific creation for a limited time. IP can be found almost anywhere and is critical for economic growth in industries such as entertainment, publishing, pharmaceuticals, consumer electronics, and apparel, to name a few.

  • Patents Typically, parties seeking legal protection for intellectual property (IP) do so for commercial reasons. Patents establish a framework for sharing protected work while retaining commercial benefits such as product sales and licensing royalties. An individual inventor, for example, may patent a medical device and then sell that innovation to a large corporation. Often, the corporation can mass-produce the device at a lower cost, resulting in a lower cost to the consumer. It is a ‘win-win-win’ situation for the patent owner, who profits from the invention, the corporation that sells the device to the consumer, and the consumer, who can buy the device at a lower cost.
  • Copyrights Creative individuals who want to protect their works, such as songs, literary works, movies, and computer software, frequently benefit from intellectual property protection. Most of these works are presented to the public in the hope of gaining commercial benefit; however, without copyright protection, the product could be diluted, copied, and misused without compensation to the original creator.
  • Trademarks Businesses that use a specific word, symbol, or design to identify their products benefit from IP protection as well. In the film “Coming to America,” there is a hamburger chain called “McDowell’s,” which looks suspiciously like McDonald’s. It has a similar logo and products, such as the “Big Mick” burger and milkshakes, according to the joke. In the real world, the United States Patent and Trademark Office (USPTO) would almost certainly have rejected a “McDowell’s” trademark because of the likelihood of confusion with McDonald’s. A company that has created a brand and wants to protect it from “copycats” like these benefits from trademark protection, as do consumers who are otherwise harmed by market confusion.

Open Source & Open Access Initiatives

Open source and open access initiatives make various types of works available to the public.

Open access typically refers to the free distribution of research or educational materials online. Owners of these materials typically retain copyright and control over the distribution of the works. The Budapest Open Access Initiative, an international effort to make research articles in all academic fields freely available on the internet, is an example of open access. Another example is Creative Commons, a non-profit organization that provides licenses for a massive amount of creative, usually copyrighted, works. Its mission is to help people and organizations “overcome legal barriers to the sharing of knowledge and creativity to address the world’s challenges.”

The term “open source” often refers to free software, but it also refers to a larger conceptual movement. The Open-Source Initiative encourages the sharing of source code and offers advice on how to distribute it. Its principles include the requirement that a license “must not discriminate against any person or group of persons,” as well as the ability to distribute the source code. These principles are intended to encourage creativity while also providing access to code to people who might not otherwise be able to afford it.

So, why would a creator choose to give away his or her creative works for free? For one thing, creativity often breeds more creativity, and those who choose to present their works for free may do so with the hope of encouraging new ideas, products, and solutions to larger societal challenges. Furthermore, allowing free access levels the playing field slightly, allowing entrepreneurs and individuals to compete more effectively with large corporations with greater resources.

Of course, creators may wish to profit from their creations. A singer/songwriter who owns the rights to a piece of music, for example, is unlikely to give away his or her music for free. In general, they would monetize their copyright through methods such as live performances of their copyrighted works, publishing rights, record sales, and streaming. Traditional IP rights continue to be the norm in this area, despite an increasingly complex landscape, and policies such as the Music Modernization Act of 2018 aim to streamline and update copyright law for the digital era.

Striking a Balance

It can be difficult to strike a balance between traditional IP rights and open-source initiatives. Creators may wish to profit from their intellectual property while also considering the implications for society as a whole and how a specific creation can benefit society.

The Open COVID Pledge is one example of this convergence. The Pledge’s goal is to persuade “organizations all over the world to make their patents and copyrights freely available in the fight against the COVID-19 pandemic.” The Open COVID Pledge is currently managed by Creative Commons, and some of the innovations pledged by companies include touchless password authentication, access to healthcare data, and 3D-printed respirators. A creator can grant three types of licenses, including an “open COVID license” that expires after a set period.

There are advantages to taking the Pledge; for example, defeating the devastating COVID-19 virus will benefit humanity on a global scale, which will necessitate global participation and collaboration. Furthermore, Pledge companies are publicly recognized for their participation, generating goodwill that may result in commercial benefits elsewhere. Taking the pledge, however, may result in potential restrictions on IP licensing once the pandemic is over. Before taking the Pledge, some compliance issues must be addressed and considered. Also, how will derivative works be dealt with? While many companies have signed the Pledge and provided access to various patents and copyrights, these factors have prevented some key industries, such as medical device companies and pharmaceuticals, from fully embracing the Pledge’s principles.With a knowledge economy that has been ushered in over the last 60 years largely due to the incentives of traditional IP rights, the question of how to strike a balance with the extraordinary benefits of open access principles will be a challenge, an opportunity, and possibly the source of innovation. “We’re going to try to avoid the simplified intellectual property versus technology binary,” says Stan Muller of Crash Course. The notion that we must choose between undervaluing the fruits of intellectual talent and labor and undervaluing our networks’ revolutionary information-sharing capacity is misguided. The more interesting and difficult question is how we can find a happy medium.”

PHL rises 3 scores in 2019 licensed innovation rights list

THE Philippines improved its positioning by three scores in the 2019 release of a record that assesses the activities attempted by nations in securing licensed innovation (IP) rights.

In the Worldwide Property Rights File 2019, the Philippines acquired a score of 5.31, and put 67th among 129 economies, from a year ago’s evaluating of 5.22 and positioning of 70th among 125 nations. Regardless of this, the nation neglected to draw close to the worldwide normal score of 5.72.

The Philippines additionally stayed at the lower quartile in the gathering of Southeast Asian economies, as its assembling opponents stretched out beyond the pack.

Driving the seven Southeast Asian nations incorporated into the file is Singapore, setting fourth generally speaking, to lead Malaysia at 32nd, Thailand at 64th and Indonesia at 65th. Vietnam and Brunei Darussalam finished the territorial rankings at 83rd and 98th, individually.

The Philippines made a major jump in both score and positioning in the IP rights part, tying down a score of 5.7 to put 58th this year, from 5.4 at 62nd in a year ago’s cycle.

“The licensed innovation segment assesses the security of this sort property. Notwithstanding a supposition based measure, it evaluates security of two significant types of protected innovation rights—licenses and copyrights—from a by law and a true viewpoint,” the report read.

Further, the Philippines supported its rating of 6.5—its most noteworthy among the list’s three parts—in close to home property rights, improving its place to 60th, from 63rd, all the while.

Under this segment, the certainty of the individuals in the state’s adequacy to ensure their private property rights is surveyed. The file said a solid property rights system accommodates incorporated exchanges on the vault of property and grants access to the necessary credit to change over property into capital.

Be that as it may, the nation’s legitimate and world of politics got a lower score of 3.7 this year, from 3.8 a year ago. This made the Philippines drop to 102nd, from 95th, in this part.

“The lawful and world of politics part gets a handle on the capacity of a country to uphold a by law arrangement of property rights. It contains four components: the autonomy of its legal framework, the quality of the standard of law, the control of debasement and the security of its political framework,” the report read.

The 2019 cycle of Universal Property Rights List was discharged by Property Rights Union in organization with the Establishment for Financial Opportunity and Negligible Government Masterminds. The Philippines was chosen for the main worldwide dispatch because of the nation’s rising significance, on account of its growing populace and economy.

Manila’s property rights issues likewise mirror the circumstance in many developing economies, for example, recommendations to debilitate IP insurances in the pharmaceutical area, as indicated by Property Rights Union. The gathering said improving property rights assurance system “can expand accessibility of new prescriptions, battle endemic defilement and change the Philippines into a cutting edge and dynamic accessibility.”

Finland beat the list to remain above Switzerland, New Zealand, Singapore, Australia, Japan, Sweden, Norway, Luxembourg and the Netherlands.

In an announcement on Wednesday, Property Rights Coalition Official Executive Lorenzo Montanari focused on property rights are human rights, as well. Without property rights, individuals are controlled by they way they act, talk and take an interest in the economy, he said.

He said when individuals are sure their property is protected—that they can purchase, sell and worth their advantages in a free commercial center—at that point this hopefulness welcomes business enterprise, diminishes debasement, raises metro support, and improves interest in innovative work.

Intellectual Property Office of the Philippines

Trademark Registration in the Philippines

Step by step instructions to empower Javascript in Safari on a Macintosh PC to counteract site mistakes

To empower Javascript on a Macintosh while utilizing Safari, you’ll have to open Safari and explore to its Security menu.

Empowering Javascript can enable you to view pages appropriately — without it, numerous sites and projects may not stack.

It should just pause for a moment or so to empower Javascript in Safari on your Macintosh.

Visit Business Insider’s landing page for more stories.

Javascript is an incredibly normal programming language that is utilized over the web.

And keeping in mind that it isn’t really necessitated that you empower it so as to utilize Safari, it’s something that you’ll most likely need to do. Something else, numerous sites you visit will look peculiar, or even broken.

Empowering Javascript in your Macintosh’s default program, Safari, is a simple procedure. Truth be told, it should just take you one moment or so to finish.

Look at the items referenced in this article: MacBook Expert (From $1,299.99, best case scenario Purchase) How to empower Javascript on a Macintosh

  1. Open Safari (it’s the compass symbol that, as a matter of course, lives in your base toolbar).
  2. In the top toolbar, select “Safari.”
  3. In the dropdown menu, click “Inclinations.”

Open your Inclinations menu from the menu bar. William Antonelli/Business Insider

  1. Switch over to the “Security” tab.
  2. Check the container by “Empower Javascript.”

Ensure that “Empower Javascript” is kept an eye on. William Antonelli/Business Insider

When you’ve done that, you can finish off the “Inclinations” window, and you’re ready.

In the event that you utilize more than one program, you may wish to empower it on those different programs also. On Chrome, for instance, regardless you’ll experience the “Inclinations” menu at the highest point of the screen. At that point type “Javascript” in the hunt bar and ensure that it says “Permitted” under “Javascript.”

Craftsmanship Meets Science In Funding

In under 10 years, Paul Martino has set up Warm up area Capital as one of the top Funding firms in the nation by doing things any other way. Warm up area has made a business out of searching for organizations that nobody else is focusing on and the aftereffect of ventures, for example, Fanduel, Ipsy, Forest Shared, and numerous other breakout victories. I plunked down with Paul to talk about this perspective and the likenesses he sees between new companies and betting (and it’s not what you think): 

Dave Knox: Something you’ve discussed is that funding is about interruption. However, it’s an industry that for a long time, never disturbed itself. How is Warm up area taking a gander at things distinctively with your attention on Post Seed? 

Paul Martino: We’re only one of an extremely modest number of assets that really, as I would see it, do anything extraordinary. Adventure is a tomfoolery. Despite the fact that we’re subsidizing disturbance, by far most of individuals in endeavor do it no different way. They have a superior learning of a business or as I sort of tongue in cheek say, they look superior to the individual by them, thusly; you’ll take my cash. What’s more, it turns into a marking exercise. 

What’s more, my proportion is about the accompanying. I can give you 10 endeavor individuals in a room, nine of them are attempting to look better, stable better and find out about a classification than every other person and you’re going to understand that one out of 10 individuals who’s really attempting to accomplish something else. So Warm up area is positively accomplishing something else. Josh Kopelman was accomplishing something else From the start Round. Andy Rachleff when he began Benchmark was accomplishing something other than what’s expected. 

Be that as it may, the rundown is short and of this last decade, of the now 500 smaller scale reserves, no chance to get there’s more than 20 – 25 of us who I would plunk down and state, “How about we begin from a clear sheet of paper. How about we go make sense of what’s messed up in the business and attempt and fix it.” I observe that to be unsatisfactory in the business. I think that its simply strange that there isn’t increasingly self-reflection in our business. Particularly since our organizations are out there subsidizing disturbance. There’s a sure profound incongruity to this. 

Knox: We’ve become acquainted with one another through Fullpen, which is one of your methods for accomplishing something other than what’s expected. What is Fullpen and how is that piece of the store? 

Martino: When we were contemplating what we would do about endeavor accomplices at Warm up area, the vast majority of us in the reserve had done an EIR gig. In any case, with an EIR gig, it doesn’t bode well. You quit your normal everyday employment to proceed to sit in another person’s office for a half year. Be that as it may, isn’t the worth you have is the place you work? So quit where you work and access you need to come sit in my office? 

For our riff on an endeavor accomplice program we stated, consider the possibility that we had 6 or 10 area specialists who were a virtual supervisory group. Somebody who was great at marking. Somebody who was great at promoting. Someone who’s great at deals. Fundamentally, a virtual supervisory crew and they had conveyed in each arrangement. That is something else I think a great deal of firms get off-base. The endeavor accomplice riff is you get convey in the arrangement you help. No, I need my counsels became tied up with my entire portfolio. 

Thus we stated, we should do a casual program where every one of the members are really convey individuals in the whole subsidize. How about we meet once every month and we should have them keep their day employment. You weren’t permitted to stop your normal everyday employment. In the event that you quit your normal everyday employment, I don’t need you any longer on the grounds that the principle esteem you had was those day occupations. 

And afterward, incidentally, we accidentally tackled another issue. Another issue you have a great deal when you run an endeavor subsidize, is you kept running into an old companion or somebody who’s searching for a vocation or their next gig and they go, “Amazing, I’d love to sort of system with you and meet you and talk to everyone.” When a month, everyone incorporating Fullpen is in the workplace. So think about what, I can welcome a couple of companions each month to a Bullpen session, they can meet everyone all at once, lift their hand and go, “I’m searching for work.” And on the off chance that we can acquaint you with 10 open doors before the day’s over, disgrace on us. 

So in an unusual manner, we were out to take care of one issue, which is having more worth and effect for our portfolio and we tackled another issue, which is organizing untouchables into our pool better. 

Knox: Something you talk about is disregarding the promotion and confiding in new information. So’s an exercise any organization can learn. Enormous, little, speculator, advertiser, and so forth. How would you truly utilize information to disregard the publicity and put activity behind those words? 

Martino: So what we made sense of was astoundingly straightforward. Furthermore, this is simply because so couple of different assets do it. I suppose we were in an additional information driven business, this wouldn’t have worked in light of the fact that the low hanging natural product would have been picked as of now. 

In this way, we’re searching for organizations that nobody else is focusing on, however there’s a reason you ought to focus on. We’re searching for the bogus negatives of the biological system. Those bogus negatives fall into two or three classes. The author is from an unsexy school. The organization’s in a bizarre geology or the classification is out of support. 

So on the off chance that you need to discover organizations that are working admirably disregarding being off by one of those three qualities, for what reason don’t you begin with real measurements of the business. So what we do is we alter the screening channel of the manner in which most adventure assets do it. Most adventure subsidizes state, who are you, where’d you originated from, how could you meet me? How warm was the lead? Is this an author who can move mountains? Coincidentally, we pose every one of those inquiries, however we ask them toward the end, not toward the start. We have our examiners take a gander at the money related model before we even take the gathering. Thus currently, by beginning with the monetary model which is normally the base piece of due determination, we’re ready to screen a totally extraordinary subset of the organizations. 

Any expert can be prepared in seven days on the key measurements that we’re searching for to state this is an organization despite the fact that the originator used to be a mixed drink server in Florida doing beauty care products, this is one you have to take a gander at. That is Ipsy, correct? We have organizations that resemble that, yet in the event that you begin it with the foundation of the authors, you wouldn’t have ever seen that organization. Be that as it may, similar to the genuine cash ball … Cash ball’s methodology wasn’t discover folks who can hit grand slams, it was find folks who jump on base. In any case, think about what Billy Beane, needed to go do? Despite everything he needed to go watch the person bat. 

So this is the place the craftsmanship meets the science. The science says which organization should I see that nobody’s focusing on, however its craft is, I gotta still go watch that organization swing the bat. Thus in the event that I take a gander at an alternate subset in any case, at that point settle on endeavor choices at the base of the channel since they jump on base, we’re going to discover a totally uncorrelated arrangement of organizations that really coordinate the endeavor screen, yet I’m going to go take a gander at a set that nobody else took a gander at, and that is the enchantment of Warm up area. On the off chance that I begin with the numbers and go with the gut last, I’m going to play the game the contrary request nearly every other person in the field does it. 

Knox: One of my preferred posts you at any point composed was classified, “Bad habit, Righteousness, and Vision.” And you talk about that at Warm up area, on an uncommon event, we endeavor to foresee what’s to come. What were you talking about in that post? 

Martino: Occasionally, you truly are sitting in the catbird situate and you’re the main individual who can see it, so well damn it, go with it. You realize this happens a ton in big business programming or in profound tech. Actually, there are just three individuals on the planet who could assemble the thing. I know one of the three individuals that can fabricate the thing, learn to expect the unexpected. I have uncalled for learning. 

So on account of bad habit by and large, specifically around gaming and betting, we were in Jackpocket, we were Fanduel, we were in derby big stake. So we had pony dashing, we had lottery, we had dream sports and, guess what? A case comes before the Incomparable Court that is probably going to authorize sports wagering, you know, perhaps this will happen once in my vocation, possibly twice in my profession, where I truly wasn’t foreseeing what’s to come. I really knew something no one else knew. 

To me, that is a major distinction. Foreseeing what’s to come is I have a postulation about how the world ought to be. I don’t have any proposal about how the world ought to be. I recently realized that there were several things that were probably going to happen in light of the fact that I had unreasonable information over every other person. Furthermore, to me, that is the distinction in the event that you appear at my office with uncalled for learning about something, God favor you. On the off chance that you show up saying, “Great, you know, self-driving vehicles are going to change the universe along these lines quite a while from now.” SpotHero is one of my preferred instances of this. Everybody has their convictions around self-driving vehicles. They’re going to do this and do that and Chief of SpotHero comes into my office one day and stated, “You know in the end each one of those self-driving vehicles need to go leave some place right?” It takes a Midwest fellow from Chicago with basic sensibilities to get to the point. In the end, the vehicle’s gotta go leave some place. So I couldn’t care less what the eventual fate of self-driving vehicles is, I have a decent business. Thus that sort of considerably more common sense use of things to come is intriguing to us than what the genuine topography of urban communities will look like a long time from now since self-driving vehicles will be blah, blah, blah. That appears to be extremely difficult to do. 

Knox: One of the examinations you have made is between the universe of betting and new businesses having likenesses, however not in the manner in which a great many people would depict. I don’t get your meaning by that? 

Martino: In a start-up, there is consistently in any event one big chance that occurs. What’s more, the distinction between that startup being the champ or not is the means by which they benefited from the chance of a lifetime. This is the place poker and new businesses are totally equivalent. In the event that the turn card is the trump card, which I need. Am I going to have the option to jump? What’s more, in the event that it is, did I have enough cash on the table to lay, the correct read, did I set the game up right so if my card comes, I’m going to profit. Or on the other hand, I’m going to have an extraordinary organization or I’m going to fabricate a great item. 

That is the place poker and new companies are only the equivalent. Since individuals I think, once more, begin having this I can will the future, I can cause my chance of a lifetime to occur. Guess what? From time to time, you can. I’m not going to limit that. Furthermore, there are a couple of business people I’ve met in my life who truly can nearly break reality. In any case, guess what? For us simple humans, I’ll play enough games with the goal that when my card hits, I can jump. That appears to be a superior method to profit over the long haul.

Ivanka Trump’s Image Grows Business Interests In China And Philippines

SHANGHAI — Ivanka Trump‘s image keeps on winning remote trademarks in China and the Philippines, adding to inquiries concerning irreconcilable circumstances at the White House, The Related Press has found.

On Sunday, China allowed the primary girl’s organization last endorsement for its thirteenth trademark over the most recent three months, trademark office records appear. Over a similar period, the Chinese government has conceded Ivanka Trump’s organization temporary endorsement for another eight trademarks, which can be settled if no complaints are raised amid a three-month remark period.

Taken together, the trademarks could enable her image to advertise a lifetime of items in China, from child covers to pine boxes, and a large group of things in the middle of, including scent, make-up, bowls, mirrors, furniture, books, espresso, chocolate and nectar. Ivanka Trump ventured over from the executives of her image and put its advantages in a family-run trust, yet she keeps on benefitting from the business.

“Ivanka Trump’s refusal to strip from her business is particularly upsetting as the Ivanka brand keeps on growing its business in remote nations.”

“Ivanka Trump’s refusal to strip from her business is particularly upsetting as the Ivanka brand keeps on growing its business in remote nations,” Noah Bookbinder, official chief of Natives for Duty and Morals in Washington, said in an email Monday. “It brings up critical issues about debasement, as it welcomes the likelihood that she could be profiting monetarily from her position and her dad’s administration or that she could be affected in her approach work by nations’ treatment of her business.”

As Ivanka Trump and her dad have manufactured their worldwide brands, generally through authorizing bargains, they have sought after trademarks in many nations. Those worldwide trademarks have drawn the consideration of morals legal counselors since they are allowed by remote governments and can present gigantic esteem. Worries about political impact have been particularly sharp in China, where the courts and administration are intended to mirror the desire of the decision Socialist Gathering.

Chinese authorities have underlined that all trademark applications are taken care of as per the law.

More endorsements are probably going to come. Online records from China’s trademark office demonstrate that Ivanka Trump’s organization last connected for trademarks — 17 of them — on Walk 28, 2017, the day preceding she took on a formal job at the White House. Those records on Monday appeared at any rate 25 Ivanka Trump trademarks pending audit, 36 dynamic imprints and eight with temporary endorsement.

The World Intellectual Property Organization‘s worldwide image database additionally demonstrates that her organization, Ivanka Trump Imprints LLC, won three trademarks in the Philippines after her dad got down to business. Two of them that spread attire, including underwear and infant garments, were recorded on Feb. 8, 2017 and enrolled in June and November. The third, documented on Walk 1, 2017, covers garments and footwear and was enlisted in July.

Ivanka Trump does not have an enormous retail nearness in China, however traditions records demonstrate that the main part of her organization’s U.S. imports are delivered from China.

Organizations register for trademarks for an assortment of reasons. They can be an indication of corporate desire, however in numerous nations, similar to China, where trademark hunching down is uncontrolled, organizations additionally document protectively, to square copycats from snatching legitimate rights to a brand’s name. Trademarks are grouped by class and may incorporate things that an organization does not plan to advertise. Some trademark legal advisors likewise encourage customers to enroll trademarks for product that is made in China, regardless of whether it’s not sold there.

Ivanka Trump does not have a huge retail nearness in China, yet traditions records demonstrate that the main part of her organization’s U.S. imports are sent from China.

The brand’s hidden Chinese supply chains have been the subject of some debate. A year prior Monday, three men working for China Work Watch, a New York-based non-benefit gathering, were captured while researching work maltreatment at Ivanka Trump providers in China. Following thirty days in confinement, they were discharged on safeguard, however keep on living under police reconnaissance.

Li Qiang, the gathering’s originator, said Monday that he expectations safeguard will be lifted soon and that the case won’t go to trial.Police in Ganzhou, the southeastern Chinese city where the men were confined, couldn’t be gone after remark. The Chinese law office that handles Ivanka Trump’s protected innovation in China additionally did not promptly react to demands for .

Important Links:

IPOPHL – Intellectual Property Office of the Philippines

Trademark Registration in the Philippines

Minnesota House Plans To Hit Medication Organizations For Narcotic Emergency

ST. PAUL, Minn. — The Minnesota House cast a ballot Monday night to consider producers in charge of the state’s developing expenses for managing the narcotic emergency.

The bill passed 94-34 after around four hours of discussion that split for the most part along partisan loyalties. It would bolster a wide scope of counteractive action, instruction, meditation, treatment and recuperation systems. The state would pay for them by strongly raising it’s as of now low yearly enrollment expenses for pharmaceutical makers and medication wholesalers that sell or circulate narcotics in Minnesota.

The charges would acquire $20 million every year that would go into another “Narcotic Stewardship Reserve.” another warning chamber would then make suggestions to state authorities on the most proficient method to spend it. Any settlements that the state comes to from narcotic claims against medication organizations would likewise be stored into the reserve.

A narcotic bill with certain distinctions is working its way through the GOP-controlled Senate and has another conference planned for Tuesday. The two adaptations are required to go to a gathering council for goals.

As per the backers, narcotic included overdoses prompted in excess of 2,000 visits to Minnesota crisis rooms in 2017, while narcotic related overdose passings in Minnesota have expanded consistently since 2010, to 395 out of 2016.

The lead creator, Rep. Liz Olson, disclosed to her partners that citizens have been among the hardest hit by the narcotic emergency. “This expense of reacting to this emergency is enormous, and it’s difficult to try and compute,” the Duluth Democrat said. As only one precedent, she stated, area social administration offices are “suffocating” in expenses for putting kids from influenced families into different homes.

In any case, Olson said one division has profited by narcotics while neglecting to venture forward to battle the pandemic — the pharmaceutical business.

“With benefits in the many millions, these gatherings have still not get together,” she said.

Rep. Dave Pastry specialist, of Willmar, whose child, Dan Cook, wound up dependent on narcotic painkillers and passed on of a heroin overdose in 2011, was among the Republicans supporting the bill. He said it would put Minnesota on the “bleeding edge” of battling the narcotic emergency.

Dough puncher was the main creator of a bill with an alternate financing component, named “penny a pill,” which passed the Senate a year ago however neglected to get a House floor vote in the midst of industry restriction. From that point forward, Democrats have assumed responsibility for the House.

Republican House Minority Pioneer Kurt Daudt, who was speaker last session, drove the restriction, saying forcing greater expenses on the business runs counter to the objective of lessening human services costs for customers.

“This will actually build the expense of medicinal services for each Minnesotan,” he said.