Intellectual property (IP) is important in all professions that need creativity, particularly those that are emerging in the digital environment. The influencer marketing sector is predicted to be worth $15 billion by the end of 2022, thanks to the rapid rise in the popularity of content creators and promoters on the internet. At the moment, it amounts to around 15% of all advertising revenue spent globally.

Understanding the Essentials of Intellectual Property Rights (IPRs)

Any person who contributes information to any type of media in a specific context is referred to as a content creator. The act of creating content or information can take place on any digital platform, such as a personal blog or a social media site such as Twitter, Facebook, Instagram, or YouTube. To protect such creativity from unlawful use, it is necessary to seek protection under IP law. The unique authority to duplicate and distribute the work, as well as supervise and regulate how it is used by others, is granted by the IP vested in a subject matter.

We can demarcate IP as follows to broadly categorize rights and comprehend each category:

  • Copyright is a sort of intellectual property that protects original creative works including images, videos, writings, and cinematographic films, among other things. Copyright is particularly important in the context of content creators since they must acquire permission before using other people’s creative efforts. In some cases, everything available on the internet may not be covered by copyright and may require the acquisition of a license.
  • Trademarks are used to distinguish one’s goods and services from those of others by identifying, classifying, and indicating their origins. Before exhibiting a trademark on their social media accounts, creators must get the owner’s permission.
  • The online identity of an entity or a business is referred to as a domain name. Trademarks can even be registered for domain names. Once a trademark is registered, the owner gets all of the legal rights that come with any other trademark. As a result, it is critical to never infringe on the domain name of another company or person to disseminate or promote one’s label.

It is critical to be aware of the rights that may be vested through the said category of rights to avoid becoming embroiled in legal battles while employing IP assets that have been reserved by others. Apart from the aforementioned reasons, it is also vital for content creators to arm themselves with IP in addition to just keeping an eye out for works created by IP holders. Let’s look at the Intellectual Property Rights (IPRs) for content providers in this setting.

Why Understand & Invest in IP At All?

As previously stated, IP allows for the restriction and control of any unlawful use. In addition, IP aids in the following areas:

  1. IP aids in the differentiation of one’s business from those of competitors through legal safety nets and protections.
  2. It guards against direct and indirect copying of a company’s branding and marketing strategies.
  3. Through IP, a company’s legal transactions, such as partnerships and loans, can be kept confidential.
  4. It allows a company’s identity and assets to be protected from being misappropriated by others who manufacture counterfeits or pirated versions of the originals.

Checklist for Content Creators

  • Awareness of social media: When a content producer creates an account on a social media platform, he or she must agree to specific contractual duties outlined in the portal’s terms and conditions. When a content creator joins Facebook, Instagram, or Twitter, for example, the social media platform is granted permission to handle the creator’s data. As a result, it is vital to read the contract and disclaimers, which are frequently overlooked.
  • Public Disclaimer of Your Rights: While using a particular social media platform, the content creator must inform the public that the work, while published and made available to the public, is the creator’s intellectual property. As a result, it is recommended that the symbol be placed in a prominent location where the publication is done, together with the name and date of creation.
  • Using Watermarks & Adjusting Resolutions: When sharing photographs, using digital watermarks with the creator’s handle as a trademark or trade name is a fantastic option. Lowering the resolution of images and films can also be useful if a creator desires to limit the breadth of infringement and illicit copying. Lower resolution implies there is a limited scope of modifying and using it as a derivative work, therefore infringers will be kept at bay.
  • Awareness about Creative Commons Licenses: Creative Commons is a non-profit organization based in the United States that provides free legal instruments to protect and facilitate the distribution and reproduction of information and ideas. These tools contribute to the standardization of content consumption and distribution on the internet. Affiliates of Creative Commons guarantee that all users are aware of the work and impact of these licenses.


Content creation is a valuable profession, and as a material creator’s validity is based solely on the content, it is accepted that all types of creative content must be protected from imitators and illegal duplication. The typical IP approach is available; but, where cost and strategy allow, an alternative licensing path may be used. It all depends on the breadth and scope of a piece of content’s utilization, as well as the long-term strategy for leveraging one’s assets. As a result, all content creators must have a thorough awareness of the IPRs and licenses that govern the digital environment.

Ivanka Trump’s Image Grows Business Interests In China And Philippines

SHANGHAI — Ivanka Trump‘s image keeps on winning remote trademarks in China and the Philippines, adding to inquiries concerning irreconcilable circumstances at the White House, The Related Press has found.

On Sunday, China allowed the primary girl’s organization last endorsement for its thirteenth trademark over the most recent three months, trademark office records appear. Over a similar period, the Chinese government has conceded Ivanka Trump’s organization temporary endorsement for another eight trademarks, which can be settled if no complaints are raised amid a three-month remark period.

Taken together, the trademarks could enable her image to advertise a lifetime of items in China, from child covers to pine boxes, and a large group of things in the middle of, including scent, make-up, bowls, mirrors, furniture, books, espresso, chocolate and nectar. Ivanka Trump ventured over from the executives of her image and put its advantages in a family-run trust, yet she keeps on benefitting from the business.

“Ivanka Trump’s refusal to strip from her business is particularly upsetting as the Ivanka brand keeps on growing its business in remote nations.”

“Ivanka Trump’s refusal to strip from her business is particularly upsetting as the Ivanka brand keeps on growing its business in remote nations,” Noah Bookbinder, official chief of Natives for Duty and Morals in Washington, said in an email Monday. “It brings up critical issues about debasement, as it welcomes the likelihood that she could be profiting monetarily from her position and her dad’s administration or that she could be affected in her approach work by nations’ treatment of her business.”

As Ivanka Trump and her dad have manufactured their worldwide brands, generally through authorizing bargains, they have sought after trademarks in many nations. Those worldwide trademarks have drawn the consideration of morals legal counselors since they are allowed by remote governments and can present gigantic esteem. Worries about political impact have been particularly sharp in China, where the courts and administration are intended to mirror the desire of the decision Socialist Gathering.

Chinese authorities have underlined that all trademark applications are taken care of as per the law.

More endorsements are probably going to come. Online records from China’s trademark office demonstrate that Ivanka Trump’s organization last connected for trademarks — 17 of them — on Walk 28, 2017, the day preceding she took on a formal job at the White House. Those records on Monday appeared at any rate 25 Ivanka Trump trademarks pending audit, 36 dynamic imprints and eight with temporary endorsement.

The World Intellectual Property Organization‘s worldwide image database additionally demonstrates that her organization, Ivanka Trump Imprints LLC, won three trademarks in the Philippines after her dad got down to business. Two of them that spread attire, including underwear and infant garments, were recorded on Feb. 8, 2017 and enrolled in June and November. The third, documented on Walk 1, 2017, covers garments and footwear and was enlisted in July.

Ivanka Trump does not have an enormous retail nearness in China, however traditions records demonstrate that the main part of her organization’s U.S. imports are delivered from China.

Organizations register for trademarks for an assortment of reasons. They can be an indication of corporate desire, however in numerous nations, similar to China, where trademark hunching down is uncontrolled, organizations additionally document protectively, to square copycats from snatching legitimate rights to a brand’s name. Trademarks are grouped by class and may incorporate things that an organization does not plan to advertise. Some trademark legal advisors likewise encourage customers to enroll trademarks for product that is made in China, regardless of whether it’s not sold there.

Ivanka Trump does not have a huge retail nearness in China, yet traditions records demonstrate that the main part of her organization’s U.S. imports are sent from China.

The brand’s hidden Chinese supply chains have been the subject of some debate. A year prior Monday, three men working for China Work Watch, a New York-based non-benefit gathering, were captured while researching work maltreatment at Ivanka Trump providers in China. Following thirty days in confinement, they were discharged on safeguard, however keep on living under police reconnaissance.

Li Qiang, the gathering’s originator, said Monday that he expectations safeguard will be lifted soon and that the case won’t go to trial.Police in Ganzhou, the southeastern Chinese city where the men were confined, couldn’t be gone after remark. The Chinese law office that handles Ivanka Trump’s protected innovation in China additionally did not promptly react to demands for .

Important Links:

IPOPHL – Intellectual Property Office of the Philippines

Trademark Registration in the Philippines